Privacy in Email: Apple’s update, Do Not Track, and more…

Expert Panel Since Apple announced the iOS 15 feature "Mail Privacy Protection" in 2021, the world of email is on fire. In this session, Tobias, Chris, and Tom came together to discuss the development, the bigger picture of email privacy, and the future of email (marketing). They discuss what they know about MPP:

1. What is Mail Privacy Protection (MPP)?
2. How does MPP work? (live beta test)
3. What does this mean for the open metric?
4. How does it influence email marketing?
5. What's the bigger picture (considering GDPR, Privacy Shield, Do Not Track)?

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